• Make sure link text is meaningful when taken out of context. Don’t use web cliche`s such as “click here” or “more” when linking text. These hamper accessibility and don’t give the user a sense of where the link will lead. Instead, use descriptive links by embedding the link in text that describes its destination. (e.g. “read more about best practices for links“).
  • In general, most links should open in the same tab. Only make a link open in a new tab if it makes sense for users to have both pages open at the same time.
  • Avoid long lists of external links. These will be difficult to maintain unless you plan on checking them regularly to ensure all links remain active. If you must include a list of links, make sure to include descriptions of each destination so users know where they are going.