Know Your Audience
- Who will be visiting your page? Why do they come? What questions and needs do they have? Structure your content to address these questions. Think about who will be visiting your site and try to see the pages from their point of view.
- Prioritize the information your users need most and keep overall content to a minimum. If you need to include information that may be useful only to a portion of your site’s visitors, consider placing it on a lower level page that is specifically directed toward these users.
Be Clear and Succinct
- The less content there is for users to sift through, the more likely they are to find what they are looking for quickly and easily.
- Use language that anyone can understand. If it’s necessary to use jargon or reproduce complicated language, consider placing this content on a lower level page.
- Avoid duplicating content on multiple pages. If content is relevant to more than one page, place it on a single page and link from the others.
- Try to get your message across in as few words as possible. Web users tend to skim and scan text content. If you include large blocks of text, readers may skip over important information.
Get Peer Review
Ask someone who is familiar with your content to read over your site and give you suggestions before you go live. Make sure to choose someone who will be honest with you about their experience. Obvious mistakes can often go unnoticed without a fresh set of eyes to review a site’s content.
Make Plans for Future Content Review
Your site is only as good as the content on it. Information that is out-of-date, broken links, and other stale resources will make your site less valuable – or worse – confusing and wrong. Set calendar reminders or use other tools to help remind you and other content owners to review your content at least once a year.