Best Practices

In order for users to get the most out of your WordPress site, it is important for your content to be clearly and thoughtfully organized. Making sure your content is well edited and up to date will result in a user-friendly site that communicates your message to the widest possible audience.

There are simple steps you can take to ensure your site provides an accessible, user-friendly experience and that visitors can easily find the information they are looking for. Follow the links below for information to help optimize your WordPress site.


Other Requirements

Regardless of the content of your site, there are certain considerations to help ensure that users can make the most of what you have to offer. It is also important that all official university websites comply with the NC State brand.


It is crucial that your site is accessible to individuals using screen readers and other assistive technology. You can achieve this by:

  • using headings frequently and correctly.
  • including alternative text with images and other media.
  • using descriptive links rather than web cliches such as “click here”.

For more information on accessibility, visit Accessibility @ NC State.

NC State Brand

All official NC State web sites must comply with the NC State brand. In order to comply, sites must observe specific design conventions regarding page layout, color usage and typography. For detailed brand guidelines and downloadable resources, visit NC State Brand.